When I had a nursery
business, back in the 1980s-1990s, one of my gripes was the problem
of plants being sold at too low a price. Pricing anything is always
difficult, and prices rarely reflect the actual cost of production;
often its a case of 'what the market will pay'. Well, over the years,
the price some people will pay for plants has certainly gone up, and although there is still underpricing and bargains to be had, there seems to be much more readiness to pay silly money. “A
fool and his/her money are easily parted” says the old English
saying, and it's as true in gardening as anywhere else.
Since my nursery days,
there has been a huge increase in the sale of plants which in the
past would have been available only as seed. I don't mean the bedding
plants or veg plants which need a couple of months under glass before
they can be risked in the big chilly world outside, I'm talking about
easy stuff, like lettuce, and sweet peas, and cosmos. Partly I
suppose this might be a reflection of many people living in places
where starting seed might be difficult, but I can't help the feeling
that this has been an opportunity for the nursery industry to make
money through a process of de-skilling the amateur gardener. There
are so many plants which are so easy from seed, and as many have
found, there is a great deal of satisfaction in growing your own
plants this way, right from the beginning. Today's gardeners seem to
be increasingly tempted into buying ready-grown plants rather than
seed. On a recent visit to our local garden centre (one of the
Wyevale group) I was horrified by how hugely reduced the seed racks
were. The message seemed to be, if you want it from seed, go online.
Going online in fact is
where a lot of folk seem to be going anyway, for plants as well as
seed. So I thought I'd take a look around and see what the
gardener-customer is being offered for their money.
Crocus, the biggest
online plant retailer in the UK are charging £7.99 for a 9cm pot of
Angelica gigas, a biennial, so it'll be dead within a year and a bit,
BUT it will leave you with lots of seed which if you can sow right
away (and this will be the September of the year after spending your
£7.99) and you can discover for yourself that the very plentiful
seed comes up like the proverbial mustard and cress and you can try
potting them all up and flogging them all at next year's church fete
for £7.99 each. Good luck! (BTW, leave the seed til spring and none
of it will come up!).
The Guardian Garden
Centre (i.e. the newspaper's online retail wing) is offering 72
perennials for £19.99, as plug plants. A very good deal if you know
what 'plug plants' are and can look after them appropriately. No
definition of a what a 'plug plant' is though. “Up to 1 metre.
Spread 45cms.” The list includes Armeria, which I think is a little
bit, just a weeny little bit, less than this, along with some
not-perennials, and I don't just mean the short-lived perennials I am
always banging on about (although it is one of these, an Echinacea)
which is the main image, but biennials like Digitalis or 'stagger
into year two if you are lucky' annuals like Verbena bonariensis. Its
an insane mix: including delphiniums, lavender, geum. I dread to
think what this lot will look like when planted out together,
probably with no reference to size, conditions etc.
Mind you twenty quid
for 72 is not so bad, unlike the £11.99 they are asking for a
“powerliner jumbo plant” (whatever that is!) of Lavatera
'Barnsley Baby'. I have looked for this variety online and cannot
find any information about its size, the name of course suggesting
that this is a mini variety of the plant that Rosemary Verey found in
someone's garden in her home village in Gloucestershire, sometime in
the 1980s. Well, mini and mallow family don't tend to go together and
since 'Barnsley' grows at a rate of knots to 2m plus, I would be
sceptical and cautious. Possibly not something for the pot on the
patio which is what the advertising suggests.
I have found over the
years that it is customary in many quarters to be rude about Sarah
Raven's retail empire. Some of her prices are astonishing, four basil
plants for £4.50! when you can go down to any supermarket, even the
ones the proles shop at who don't buy their plants from posh Sarah
Raven, and buy pots of live basil for much less. I just checked the
Tesco website - £1.25 for a pot with a lot more than four seedlings
in it; many a gardener pots these on to a bigger container and keeps their £1.25 plus a bit more compost and a second hand pot investment going all summer. A lot of this is to do with social cachet, as there is a
certain type of customer who, so maintain street cred with their
friends, would never buy anything from anybody other than SR. You can
almost see them rub the Tesco label off the pot of basil on the
kitchen windowsill as one of their friends arrives for lunch in a BMW
crunching its way over the Cotswold gravel in the drive. “Got it
from Sarah, isn't she a darling!”.
Actually, to give Sarah
her due, what you paying for (some of the time, although not the
basil) is her knowledge. There are zillions of dahlias, tomatoes etc
etc and she does trial things thoroughly and her recommendations are
the result. These are good plants, no doubt about that, and the
website is very informative.
The sending of
seedlings (SR's Cosmos 'Purity' are £8.50 for 10) is a big part of
what people seem to be prepared to pay for when ordering plants
online. With some plants this is entirely understandable. Every year
I grow plants for Jo, and some of them, Antirrhinum and Ageratum for
example are very small and fiddly, and die off at the drop of a hat –
quite honestly only the experienced gardener would bother with them,
but Cosmos! Big chunky things that come up in days, and can be
pricked out practically blindfolded. I find it sad that so many
people are passing up on the incredible satisfaction of growing easy annuals from
seed.
Turning to vegetable
plants, getting someone else to grow your pepper or tomato plants
makes sense, as many people simply don't have the facilities to grow
them, but carrots (four for $4.35 from the gardenharvestsupply (dot
com) or, from the same company three “German Giant Heirloom radish
plants” for $4.35! Of all veg., growing radishes from seed has to
be the easiest. Apart from anything else, like the sheer stupidity of
paying over a dollar a root, is the unsustainability of all this: the
compost, the pots, all the packaging, the fuel for the UPS truck; all
those resources that goes into sending this nonsense.
Many vegetables and
salad crops bolt very quickly as a reaction to stress, so sending
them through the post to grow at home or even buying them from the
local garden centre can be pretty counterproductive. So imagine my
horror last year, when down at the Royal Horticultural Society garden
at Rosemoor in Devon, I find pots of mizuna seedlings for sale, can't
remember how much; but - separate those seedlings and they are going
to instantly bolt, and your little seedling mizuna might garnish a
sandwich and no more. Selling plants that are bound to fail is bound
to discourage the novice gardener.
It gets worse. The
Tasteful Garden dot com sell arugula/rocket seedlings, “at least
two plants in each pot” for, $5.95. Yes, nearly $3 each for the
crop which after the radish, has to be the easiest seed to germinate,
and which with a bit of summer heat (and they have quite a lot in the
land of the dollar) gives up growing leaves and bolts, fast.
Breathtaking daylight robbery some of
this. And sad, when so much growing from seed is so easy, and so
life-affirming and empowering.