I usually go to the show every three
or four years. Like a lot of people. Once you have seen two Chelseas
you realise that one is much like another. Those who are going for
the first time will have a fantastic time. No doubt about that. But
after seeing a few of them, the appeal palls, and they begin to blur
in the memory. I went last year, and as always these days, the main
thrill is meeting people I have not seen in ages, a sort of big party
really, and good networking. But the show itself, left me feeling
vaguely depressed, and I came away feeling I would be quite happy
never to go to another in my life. Which to be honest, I am sure
won't not be the case, but I'll give it a few more years yet.
I don't think Chelsea is very much
about gardening or garden design any more. It has been swallowed up
as a big media event. Few people in the media understand gardening –
all they understand is audience ratings and the money that depends on
that. Media hype is guaranteed to distort anything it touches. In its
trail follows money, which distorts everything even more. I'm not
knocking the RHS or anyone who does anything there – if you can
make it work for you, go for it!
Years ago, 1989-1991 I 'did' Chelsea,
in that I had a nursery stand in the marquee (its called a marquee
darling, don't you dare call it a tent). That was in the days when
the marquee and its nursery stands were the core of the show and the
gardens around the edge were not much more than wallpaper. I remember
thinking at the time why the RHS bothers with the show. The site is
ridiculously cramped, logistics are horrendously tight, and the
numbers who can be let in has to be limited because it was getting so
crowded – any more and there would be one of those terrible
incidents like you get on Hindu pilgrimages when hundreds get crushed
in a stampede. A lot of people don't go because of the crowds,
although if you go at 8.00 when it opens you can have a good clear
two hours before it gets too crowded.
Hampton Court Flower Show, the
regional shows like Malvern and Tatton Park are much more pleasant
experiences: room to breathe, space to lie on the grass (if weather
agreeable), show gardens you can actually see, you can buy plants,
all so much more civilised. No wonder so many in the nursery trade
would rather go to these than Chelsea. The great marquee has been
emptying over the years, even to the point where the RHS are
subsidising nurseries to exhibit. The costs of showing, staying in
London etc, at a time of year when most nursery people are über-busy
anyway, are prohibitive. I remember talking to one last year, who
gave me a cost breakdown of doing the show, swearing she would never
do it again.
What has taken over of course, are the
show gardens, whose significance has been hugely blown up by media
hype. Garden design was blown up ridiculously as a profession some
years ago by media hype (at the expense of gardenING, remember the
-ING, it is very important). Having moved on to other things, they
haven't let go of Chelsea, and continue to perpetuate the folly of
thinking that what happens in show gardens is somehow relevant to
what people might do in gardens at home. The problem is that these
are gardens put on for a few days. The rules (as I understand them)
allow for all sorts of plants to be put together that would not
normally be put together in a garden. The constricted sites and
viewpoints make for gardens that are generally completely
impractical, as any one of the overpaid fools who is so stupid as to
buy a Chelsea garden rapidly discovers. A friend once said to me that
“Chelsea gardens are not about garden design, they are flower
arranging”. They are just too high impact and too far removed from
reality to do much to really inform the public about gardens that
actually last the summer, let alone for a few years.
Show gardens are big money, at least
£150,000, and that's probably out of date as a figure. Sponsors want
returns, which means nothing less than a gold will satisfy them. So
everybody is trying to please the judges, they are trying to hit a
target, which tends to stifle creativity. A lot of the best work at
Chelsea can be seen in the small gardens, the ones which have less
investment riding on them.
What would work is a summer long show
that has show gardens in a big park, where people can come and see,
and perhaps make repeat visits and see how the gardens shape up
through the season. A bit like the summer-long German garden shows
(although, from my all-too limited experience in visiting these,
there is not much of a show garden element) or the wonderful
Chaumont-sur-Loire garden festival in France (although this verges on
installation art too much to be really useful to most people). The
German shows include a huge amount of garden related goings-on:
temporary events, lectures, displays of summer bedding, big landscape
interventions etc, etc. They act as a setting for a whole series of
experiences which link the worlds of landscape, gardening and nature
far more than the madness of a few over-hyped days on a cramped site
can ever hope to do.
The other good thing about the German
shows is that they move around, so one place does not get a show for
at least another 10-15 years. And they are about urban regeneration.
They are somehow much more public-spirited and democratic. There is
media-hype and nonsense to be sure, but fundamentally they are about
things that last and which work – good sustainable gardening and
public landscape regeneration. We have a lot to learn from them.
As an alternative, there is of course The Chelsea Fringe.